Market Intelligence & Product Development Manager

Industry: IT Jobs
Specialization:Sales & Marketing / BD and Top Management
Minimum Educational Qualification: Degree
Minimum Experience Required: 5 Year(s)
Application Deadline: 2011-07-31

Job Description 

Suburban is a Next Generation Carrier, with a smart and efficient network that spans the West Africa region region using the newest technologies such as IP, MPLS and Wi Max. We carrier voice, video and data traffic domestically, within the region and internationally by connecting our customers with services; services with networks; and networks with each other.Suburban is playing a significant role in the growth of internet penetration in West Africa by increasing the wholesale internet connectivity in Nigeria by over 800% over the last 2 years.

The Suburban Group will now be known as Suburban West Africa. This has become necessary because we are no longer just a Nigerian company. Our business has grown beyond the shores of our country and we are now actively exploring opportunities in other markets as well. Through our partnerships and investments in technologies such as MPLS, we can now connect our customers to over 220 global cities.  As “West Africa’s Favorite IP Backbone Provider” we are constantly setting new objectives and exceeding them as well.

With growth in our business, we seek to recruit a qualified candidate for this vacant position.

Position Title: Market Intelligence & Product Development Manager  

Location: Abuja

 

Job Summary  

• To ensure strategic/marketing decision-making is supported by an accurate, efficient and effective marketing/financial modelling information support system, as well as leveraging internal and external research. 
• To position the Suburban Group at the forefront of technological innovation within the telecom’s sector, through the development of products and services that will grow ARPU and create new revenue streams. 

Responsibilities  

• Develop industry and enterprise level understanding of the Group’s existing customer base through the building and maintenance of detailed, accurate and up-to-date customer analytics. 
• Carry out industry research and develop repository of data/information on competition, regulatory direction and general market trends. 
• Coordinate specific research to support strategic planning or requests from subsidiaries.
• Liaise with regulatory authorities (e.g. NCC) on tariff related issues and obtain approvals in conjunction with the Legal Services and Company Secretariat Department. 
• Drive the development of competitive pricing strategies for the Group’s product and services and value propositions. 
• Drive the development of periodic market forecasts and track performance, proffering bridging strategies where gaps exist
• Develop and maintain the Group’s tariff/pricing strategy on all commercial/retail tariffs and ensure that they stay within the Group’s Business Plan parameters. 
• Oversee the determination of the financial impact of amendment to products/services or of promotions and related activities being run by the marketing and Sales Department that requires a financial feasibility impact study. 
• Ensure that new product’s design requirements integrate seamlessly with technical capacity of the business such as Billing Systems, Network Design, etc. 
• Develop possible future scenarios of the Group’s product/service portfolio taking into consideration what is known about current and future technologies, the effect of these technologies on customer/consumer behaviour and the impact of this on the segments currently addressed by the Group’s businesses. 
• Identify and advise on new opportunities for the Group’s subsidiaries to explore in providing products and services based on the evolution of technologies. 
• Design and develop new systems, products and services for multiple market segments, across the entire spectrum of customers addressed by the Group’s subsidiaries. 
• Develop a strategic framework for the guiding the development of new products, ensuring that Revenue Assurance practices and principles are brought to bear. 
• Liaise with the IT Services Department, the GCTO and the relevant officer from the subsidiary company in conducting product testing. 
• Ensure that required systems and training are put in place to support the roll out of new products/ services. 
• Perform periodic product performance analysis and share findings with relevant persons across the Group.

Qualifications:

• Bachelor’s degree or equivalent qualification preferably in a business related discipline.
• MBA, MS in a business –related discipline will be an added advantage.
• Five (5)years post graduation experience in marketing in a telecommunications environment, with at least 3 at supervisory/managerial level. 
• Demonstrable skills in the use of data analysis applications, excellent presentation skills, deep knowledge of financial analysis and knowledge of marketing standards

 

Competency  

• Excellent relationship building skills. 
• Demonstrable skills in the use of data analysis applications and excellent presentation skills. 
• A very good understanding of the telecommunications industry both globally and locally.
• Good understanding of products and services across the Group.
• Knowledge of market/ industry analysis, practices, techniques/ methodologies and tools.
• Ability to think strategically and holistically.
• Excellent communication and interpersonal skills.
• Very good relationship building and management skills.
• Excellent presentation and facilitation skills.
• Excellent analytical, numerical and problem solving skills.
• Ability to handle multiple priorities at a time.
• Basic proficiency in the use of MS Office tools (especially MS Excel and PowerPoint).
• Very good problem solving skills and ability to generate new ideas and initiatives.
• Strong client management skills.